Founded in Norway in 1995, Sector Alarm has rapidly established itself as one of Europe’s leading remote surveillance companies. With a strong presence in various Scandinavian countries as well as Ireland, Spain, Italy and Portugal, the company set up operations in France in 2019, thus strengthening its position in the European market.
Its extensive expertise encompasses four key areas for ensuring the safety of people and property: fire risk prevention, emergency management, burglary protection and squat detection.
With a customer base mainly made up of private individuals (85%), Sector Alarm also offers solutions tailored to the needs of professionals.
Having set up its French headquarters in Massy, near Paris, Sector Alarm is pursuing a strategy of dynamic national expansion, opening sales offices in every region.
Marking its arrival in the Hauts-de-France region, Sector Alarm has chosen Villeneuve d’Ascq as the location for its first sales office. This is just the first step in a series of branch openings planned throughout the region.
The choice of Villeneuve d’Ascq was not made by chance. Its proximity to Lille, the vibrant heart of the region, as well as its accessibility, make it a strategic location. Aware that details can sometimes make all the difference, the company made it a point of honor to select a site that was accessible and equipped with parking spaces, essential elements in facilitating recruitment.
Sector Alarm’s proximity to Lille and its talent pool is a further advantage, enabling the company to draw on a diverse pool of skills, from sales representatives to technicians and managers.
To make its choice, Sector Alarm undertook an in-depth geomarketing study. This assessed the region’s demographic potential and recruitment prospects. These analyses confirmed the viability of the market and ensured that the terrain was conducive to healthy and stimulating competition, particularly in terms of recruitment.
The choice of Villeneuve d’Ascq is part of a strategic development vision that places the Hauts-de-France region at the heart of Sector Alarm’s ambitions.
Setting up a company in a new region is often a major challenge, and Sector Alarm was no exception. However, with tailored support from the Invest team, the recruitment process went smoothly. By joining forces with key local employment players such as Pôle Emploi, Proch’emploi, Maison de l’Emploi and APEC, an effective synergy was created to meet the company’s specific needs.
The fruit of this collaboration was a collective recruitment session, held on the company’s new premises. The initiative bore fruit, as Nicolas Evenisse, Expansion Manager France, points out: “Out of 30 applications received, 23 were received and 11 profiles were recruited. That’s a very good conversion rate. And this is just the beginning. In the medium term, the agency’s ambition is to have between 40 and 50 sales people on its payroll.
Sector Alarm TeamSector Alarm takes an innovative and inclusive approach to recruitment: no CVs and no standard profiles. What the company is looking for above all are motivated, resilient people, regardless of the candidates’ academic background or professional experience. It is in this spirit of openness that the company has its own sales school, open to all.
Since its start-up in February 2023, Sector Alarm’s new sales office has had time to make its mark, and the future looks bright, as Nicolas Evenisse points out: “The welcome in Hauts-de-France has been very warm. I’m convinced that the agency will soon become a major pillar of Sector Alarm’s growth in France.
