The metropolis: a land of major sporting events
Drawing on its experience in hosting major events such as the Rugby World Cup 2023 and the Paris Olympic Games 2024, Lille and its metropolis are gearing up to (re)introduce visitors from all over the world to a unique experience, and particularly to our target markets, : Belgium, Netherlands, UK, Germany and Scandinavia who are very fond of cycling. Reminder:
- Rugby World Cup 2023: Lille was one of the host cities for this global event, hosting several group matches in its Pierre-Mauroy stadium (Decathlon Arena). The popular enthusiasm and economic spin-offs for the metropolis were significant, demonstrating our capacity to welcome visitors.
- The Paris 2024 Olympic Games: Although the heart of the Games is in Paris, the Metropole had an important host site. The Pierre-Mauroy stadium hosted 52 basketball and handball matches. During the France-Australia match, over 27,190 people attended, breaking the European attendance record for a women’s basketball match.