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The Attractiveness Agency ###Lille

We love talking about Lille and its metropolis… Why not tell us a bit about ourselves? Hello Lille tells you all about its organisation, its mission… and its desire to share with you!

Find out more about the team and our bodies

Hello Lille Who are we?

The Hello Lille Attractiveness Agency, created in 2019 by the European Metropolis of Lille, the Hauts-de-France Region Chamber of Commerce and Industry and Entreprises et Cité, plays a key role in the influence and development of France’s 4th largest metropolis, both in France and internationally.

A veritable tool for promotion, influence and economic development, Hello Lille :

  • brings together players from the worlds of business, events, universities, sport and tourism to raise the profile of the city

  • creates dynamics and stimulates initiatives

    and promotes the Hello Lille brand and a network of Ambassadors.

Our missions

Attractiveness and influence of the metropolis

  • Deployment of the Hello Lille brand
  • Raising brand awareness in France and internationally by leveraging major cultural, economic and sporting events (campaigns, press, influencers, etc.)
  • Federating networks and organising events (ambassadors’ evening, international students’ evening, Lille Street Food Festival, etc.)

Company locations

  • Prospecting in France and abroad
  • Helping companies and investors to locate here
  • Promoting sectors of excellence
  • Onboarding talent

Hosting events, conferences and professional meetings

  • Support bids to host major cultural, sporting, academic or economic projects
  • Facilitating the organisation and sustainability of trade fairs and conferences
  • Developing business tourism
Hello Lille, L'agence d'attractivité
Hello Lille, L'agence d'attractivité
Hello Lille, L'agence d'attractivité