As part of the Visitor and Convention Bureau Department, the Visitor and Press Unit works to raise the profile of the Lille metropolitan area as a whole, both in France and internationally.
The unit works to boost the region’s profile in all its dimensions: tourism, economic, cultural, institutional and local, in close liaison with the objectives of the Lille European Metropolis.
As a key contact for tourism professionals, institutional players and the press – whether tourist, economic, local or international – the centre helps to promote a coherent, attractive and accurate image of the Lille area.
The Press and Publicity Unit is :
By highlighting the assets, expertise, dynamism and locations that make the Lille area so rich and attractive.
In their projects to discover, programme or edit the region, depending on the issues at stake and their audiences.
On the tourism, business and events on offer, what’s new in the area and its highlights.
In developing projects, content or programmes (feasibility, editorial angles, identification of partners and service providers).
With local players and partners who are members of the Hello Lille Attractiveness Agency.
This is achieved by organising press tours, individual or group press conferences and dedicated discovery sessions.
Database of royalty-free images and content, editorial resources and editorial support to illustrate communication media and press publications.
