Van Rysel House of cycling dreams cycling innovation at the heart of the Grand Départ of the Tour de France

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For the Grand Départ of the 2025 Tour de France, which will set off from the European Metropolis of Lille on 5 July, the Van Rysel brand is establishing itself as a key player in cycling in northern France. Founded in 2019, Van Rysel, whose name means “From Lille” in Flemish, embodies excellence, innovation and accessibility in the world of road cycling. Through its products, its sporting partnerships and its local roots, Van Rysel is synonymous with performance, passion and modernity, values that resonate perfectly with the spirit of the Tour de France.

©Van Rysel

Van Rysel a brand born in Lille, for all cyclists

Van Rysel is the fruit of the passion of experienced cyclists and the expertise of the Decathlon group. The brand has been designed to offer high-quality bikes and equipment that are accessible to everyone, from beginners to professional athletes. Its commitment: to offer the best value for money on the market, without compromising on performance or durability.
Each Van Rysel product is the result of a rigorous research and development process, carried out in collaboration with engineers and professional athletes. The result is a range of bikes and accessories that combine technological innovation, sober design and functionality, to meet the needs of cyclists on every terrain – from the cobbles of northern France to the Alpine passes.

Local roots and community spirit

The choice of the name “Van Rysel” is not insignificant: it anchors the brand in the Lille region, the historic birthplace of French cycling. This local identity is reinforced by a desire to unite a real community around cycling, by promoting accessibility and inclusiveness. Van Rysel is aimed at all cycling enthusiasts, whatever their age, level or sporting ambitions.

Innovation at the service of performance

Van Rysel stands out for its constant commitment to innovation. The latest models, such as the FCR Pro and RCR-F, benefit from the latest technological advances in aerodynamics, rigidity and component integration. The partnership with the Decathlon AG2R La Mondiale team, which will be taking part in the 2024 and 2025 Tour de France, illustrates this desire to push back the limits of performance: ultra-light carbon frames, electronic drivetrains, streamlined wheels and the advanced integration of cabling and weight.

A cycling experience concept

For the Grand Départ in Lille, Van Rysel is offering a unique concept from 30 June to 8 July 2025: the VAN RYSEL HOUSE OF CYCLING DREAMS.
This is an exceptional ephemeral venue in the heart of the city, offering enthusiasts and the general public alike:

Exhibitions of the brand’s competition bikes and emblematic models.
Workshops showcasing the latest technical innovations.
Events focusing on regional cycling culture and the heritage of the Tour de France.
The Van Rysel House will become a meeting point for the cycling community, encouraging sharing, transmission and emulation, in an institutional and federative spirit.

Le Hein will be open from 9am to 11pm from 30 to 8 July.
The activities offered by Van Rysel will be open until 8.30pm.