Podcast Story, great stories told in Tourcoing!

With more than one in 3 people listening to podcasts, they have become a medium in their own right, and one that is becoming firmly entrenched in the habits of the French.

Podcast Story is a new podcast platform that takes care of everything: from creation to production and distribution. The 20-minute podcasts are aimed at platforms such as Deezer and Spotify, but can also be specially created for major companies.

The business model is based on advertising and brand content. To complete the offer, an ad-free VIP package with additional content is even envisaged.

In terms of content, the promise is simple: real stories are told about famous, inspiring or frightening people who are in the news or who have left their mark on their era. To tell these stories, professional actors lend their voices to capture the listener and convey the emotions. Some of the most recognisable voices are Philippe Manœuvre, Bruno Solo and Jacques Pradel.

Some forty stories are already online on the app and on broadcast platforms, and the company intends to keep up the pace by producing no fewer than twenty episodes a month. The key words: simplicity and emotion!

The Podcast Story team has set up its studio at Plaine Images, a European hub for the creative industries, to think up and create content while monitoring its audience.

Although the media industry has traditionally been based in the Paris region, Sébastien Cauet has decided to launch his new project in Lille, “to create content in the regions and with regional talent”. And there are many reasons for this:

• Easy access from Paris, which is essential for hosting the guests who will be lending their voices.
• The presence of specialised and qualified partners such as Ausha: a podcast distribution, communication and analysis platform, and BetterCallDave, which develops customised digital platforms.
• A warm welcome and easy integration by all the players involved: the Finorpa investment fund, Plaine Images, Tourcoing Town Hall and the Lille Attractiveness Agency.

For this project, the Invest d’Hello Lille team was involved in both the property search and the search for financial partners. It was in this context that Podcast Story was introduced to technology service providers and that the company also received support in recruiting its employees.

At La Plaine Images, the Podcast Story team benefits from a modern infrastructure, offering a flexible service within a community of 1,800 players. The ideal setting for creating new stories and generating great ideas!