Lille Ambiance Rue Jo 2 Laurent JavoyLille MetropoleAn Olympic destination at the heart of the event
With just 100 days to go, nearly 1,000 ambassadors from the region were on hand for an evening dedicated to the Games.
Acting as true information relays, they were able to take part in the games, including an introduction to the new Paris 2024 Games discipline, breakdance.
Photo De Famille Soiree Des Ambassadeurs 2024 Laurent Javoy Hello Lille
Soiree Des Ambassadeurs BreakdanceEven before setting foot on Lille soil, fans were able to immerse themselves in the Olympic atmosphere thanks to enhanced digital communications. TheLilleTourism website featured a dedicated page with enriched, personalised content. Visitors were able to find all the information they needed to prepare their stay, including directions to the stadium, things to do between matches, good deals and special offers. The campaign was a resounding success, with a 133% increase in traffic to the site compared with the same period last year.
Banniere Jo DenmarkIn addition, Hello Lille chose to take over the façade of theFrench Embassy in Denmark, located in the Palais Thott Nouvelle Place Royale in Copenhagen, for a week with an XXL visual. As Denmark is a country where handball is very popular, a visual was created to humorously challenge our Scandinavian neighbours with a play on words and remind them that Lille is a nearby destination that has all the attractions of a big city (Lille means “small” in Danish).
Finally, to ensure optimum media coverage of the event, Hello Lille accompanied more than 40 journalists from the international media. These journalists, from countries such as Korea, the United States, Denmark and Sweden, made a major contribution to raising the profile of Lille as a European metropolis on a global scale.
Aeroport De Lille ️ Claire Beaufrome Jo2024
Aeroport De Lille ️ Claire Beaufrome Jo Piste
Operation Axe Nord Gare Du Nord JoOn their arrival in Lille, the supporters were warmly welcomed. At the airport, an ephemeral athletics track invited travellers to get into shape, and a large display in the baggage reclaim area welcomed them!
At Paris Nord station, 10,000 passengers received tote-bags containing the special Olympic Games City Guide and a map of the city. These gestures created a positive first impression and encouraged people to discover the city.
Container Place Des Buisses JoFacilities designed to be as close as possible to the fans
To welcome the 750,000 visitors (according to FluxVision), welcome points were set up in strategic locations across the city.
The Place des Buisses was home to an information point run by the Lille Tourist Office, where visitors could obtain information and book activities such as the 24-hour Citypass, which saw a 42.5% increase in sales.
The 4 cantons station, on the outskirts of the Stade Pierre Mauroy, was also revitalised for the occasion. An information point was set up on the festive promenade and the guinguette offered by the MEL. These facilities provided information to thousands of people of 51 nationalities, helping to boost the appeal of the destination.
Kit Hotelier Jo Bellevue Laurent Javoy Hello Lille Accroche Porte
Kit Hotelier Jo Bellevue Laurent Javoy Hello Lille Poster
Kit Hotelier Jo Bellevue Laurent Javoy Hello Lille MacaronCollaboration with hoteliers, decorated in the colours of the Games, also played a key role in this success. Hotel occupancy reached record levels, with an occupancy rate of 73%, up 29% on 2023(source: Observatoire métropolitain du tourisme de la MEL).
Discover our gastronomic heritage
Photos Carte Lgbe Laurent Javoy Hello Lille Jo
Menus Des Champions Bierbuik Laurent Javoy Hello LilleThe Lille Gastronomy and Beer Experience, a Cultural Olympiad event organised by the Lille Attractiveness Agency and its partners Les Sublimeurs, L’Echappée Bière and the Chambre des Métiers et de l’Artisanat, took place in Lille from 27 July to 11 August. The aim was to showcase local gastronomy and brewing culture. A dedicated page, flyers and menus for the 40 participating establishments were developed for communication purposes.
Two world records at Stade Pierre Mauroy
The Olympic Games revealed the potential of the Stade Pierre-Mauroy. The images of the packed stands and the atmosphere were highlighted by the commentators. During the women’s handball final between France and Norway, more than 26,660 spectators attended a match of rare intensity, setting a new world record for attendance in this discipline. A few days earlier, it was women’s basketball that thrilled the crowds, with the match between France and Australia. More than 27,190 people attended this historic match, breaking the European attendance record for a women’s basketball match.
A lasting legacy for Lille Metropole
TheOlympium, located in Villeneuve-d’Ascq, is an innovative property complex created as alegacy of the Paris 2024 Olympic Games.
This university campus, which played host to hundreds of athletes during the competition, now offers 380 student accommodation units and a co-living residence, all in a modern, environmentally-friendly setting. With state-of-the-art sports facilities, coworking spaces and a wide range of services.
Beyond the sporting event itself, the Olympic Games have left a lasting legacy for Lille Metropole. The city demonstrated its ability to organise international events and welcome visitors from all over the world. This experience has reinforced its image as a dynamic, welcoming and attractive destination.
Inauguration Olympium Pauline Leroy Jo
