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Indian giant Zoho chooses Lille for its French expansion A strategic location supported by a high-performance local ecosystem.

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Indian company Zoho, a global giant in the development of business management software, has chosen Lille Metropole as the location for its French subsidiary. This decision marks a strategic step in Zoho’s European development, and highlights the advantages of the destination: a location at the heart of major European markets, a dynamic employment pool and tailor-made support from Hello Lille, the city’s attraction agency.

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A strategic choice: Lille, the European crossroads for business

By setting up in Lille, Zoho benefits from a privileged geographical position. Located less than an hour from Paris, with direct connections to the major European capitals, Lille is a nerve centre for professional travel and international business.

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We chose Lille because of its ideal geographical location. From our new headquarters, we have rapid access to the European capitals, enabling us to respond effectively to our customers’ requests, while offering an attractive living environment for our employees. It’s the ideal solution for combining proximity and quality of life.

explains Thomas Ciezar, Marketing Director of Zoho France.

Lille’s choice also reflects a growing trend among international companies, who are increasingly choosing regional cities that offer a better quality of life and lower costs than major capitals such as Paris.

Key support from Hello Lille for rapid and effective integration

Setting up a foreign company involves many challenges, but the support provided by Hello Lille has made every step of the process easier. From the outset of the project, Hello Lille’s Invest team played a decisive role, mobilising its network to find suitable property solutions and opening doors with local partners.

Lille’s network has been a major asset. Their knowledge of the local economic fabric and their ability to connect Zoho with key players enabled us to set up quickly and start our activities without delay.

underlines Thomas Ciezar
APEC: an essential lever for recruiting talent in Lille

For Zoho, recruiting qualified profiles was a priority. Very quickly, the company asked Hello Lille to help us with this challenge, which put them in touch with APEC (Association pour l’Emploi des Cadres), a key player in recruitment in the region. This invaluable partner was involved at various key stages in the recruitment process: writing job descriptions, advertising to experienced candidates who met the company’s requirements, and pre-selection beforehand.

“We were able to put together a high-quality local team, which was a major initial challenge,” says Thomas Ciezar with satisfaction. “The collaboration with APEC, facilitated by Hello Lille, was decisive. We found candidates with both the technical know-how and professional experience we were looking for.

With a team expected to reach 15 by the end of 2024, Zoho is now well positioned to strengthen its presence on the French market and expand its commercial and technical activities.

Prospects for growth and local integration: Lille, a welcoming place for Zoho

Zoho’s successful establishment in Lille is part of a long-term strategy to develop local partnerships and integrate the economic ecosystem of this very dynamic region. The company is already exploring collaborations with key regional structures and plans to actively participate in regional innovation initiatives – all facilitated by Hello Lille.

We were impressed by the warm welcome and efficiency of the local players. Lille offers not only a strategic location, but also a dynamic ecosystem that supports our development. It’s a winning choice for our expansion in Europe.

concludes Thomas Ciezar

Zoho’s example illustrates the attractiveness of the Lille European Metropolis for international companies. The support of Hello Lille, combined with strategic partnerships such as the one with APEC, demonstrates the effectiveness of high-quality local support, capable of transforming a location into a genuine economic success.

For more information on the solutions offered by Zoho, visit their official website

A project?

TheInvest de Hello Lille team is your partner for setting up successfully in the Lille metropolitan area. As experts in the region, we’ll be with you every step of the way, offering you privileged access to a dynamic ecosystem and a network of key partners.

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