Fiesta 2025 Lille and its metropolitan area celebrate festivities in all their forms

Since winning the title of European Capital of Culture in 2004, Lille has established itself as a cultural metropolis with a reputation that extends far beyond its borders. Building on the success of Utopia in 2022, which drew hundreds of thousands of visitors, Fiesta promises to be a new high point in celebrating the city’s dynamism and appeal. By mobilising its major cultural venues and actively involving its residents, this unifying event once again confirms the Lille European Metropolis as an essential cultural, tourist and festive destination.
For an event of this scale, it needed the right support. And that’s exactly where Hello Lille comes in, with an ambitious strategy to spread the word about Fiesta far beyond the region’s borders! From poster campaigns in Paris and Belgium to digital communication (partnerships with international influencers, campaigns on Hello Lille’s social networks, etc.), everything is designed to maximise the event’s visibility.
The agency is also planning dedicated visits for its ambassadors and active promotion in the international press, to make Fiesta THE cultural event of 2025!

The Fiesta programme is an ode to celebration in all its dimensions. Here’s a sneak preview of the highlights of this year’s event!