Ashe, over 18 years of expertise in multimedia and audiovisual solutions.
Ashe integrates audiovisual solutions for schools, businesses and retail outlets: interactive digital screens for classrooms, digital signage screens in shops, videoconferencing equipment and public address systems for businesses… Founded in January 2020 by Nicolas Fougues, the company has seen its business explode with the development of distance learning, particularly for equipping schools and businesses.
More surprisingly, Ashe is also modernising the sound systems in places of worship and is meeting growing demand for streaming equipment, particularly for broadcasting live masses on social networks!
Bérengère Honoré is in charge of sales and marketing for Ashe’s Northern France branch, with the aim of developing the company’s reputation and business in the Hauts-de-France region.
It’s a company on a human scale where we’re all in the same frame of mind. There’s very good communication between the teams in Paris and Lille. I chose to join the company because of its benevolence and because of the fundamental values that guide us every day: helping each other, listening to each other, responsiveness, all with an eco-responsible dimension.
In terms of sustainability, Ashe has no hesitation in multiplying its actions, paying particular attention to reducing its CO2 emissions, for example by optimising its delivery schedules.
Ashe is also passionate about customer service, with a human approach focused on advice and support.
With a presence in the Île de France, Normandy and Champagne Ardennes regions via its Paris branch, the Hauts-de-France was quickly identified as a growth market for Ashe’s activities, with the presence of numerous head offices and retail players.
But it was under the impetus of the Le Cedre buying group that the Ashe team decided to take the plunge! This group offers its members a directory of hand-picked, trustworthy companies. Listed in the “audiovisual” category, Ashe has received numerous requests from companies based in the Hauts-de-France region.
Ashe Meeting RoomA new base in Villeneuve d'Ascq to conquer the entire Hauts-de-France region!
We were starting from scratch, and we had to build everything up: create our address book in the region, find premises, recruit… I didn’t hesitate to use Linkedin to ask for help, and it was in this context that I was able to get in touch with the team at Hello Lille to help me set up my business.
The criteria were precise:
- Office space for a talented team that was destined to expand
- A ground-floor storage/workshop area to facilitate deliveries of heavy equipment
- A truck unloading area with easy access
- The possibility of having a showroom to allow customers to test the equipment
The choice of Villeneuve d’Ascq was quickly obvious for a number of reasons.
Firstly, because of its central location in the Hauts de France region, its easy access to major roads and public transport.
It was also a practical choice, because the premises, located in the La Plaine business park near Haute Borne, met all their criteria.
And last but not least, Bérengère herself is originally from the Lille area.
The now three employees of the Villeneuve branch are continuing to develop Ashe, with some exciting projects in the pipeline: “We have signed a partnership with Ramsay for its private hospitals and clinics in the metropolitan area. We’ve also signed a contract with ESTICE, an international business school in Lille, and we’ve just joined Leroy Merlin. We work a lot with schools and town halls in the region to equip municipal buildings or even council chambers for live webcasting. We’re in a very competitive sector, but I’m convinced that there’s room for everyone, because there are so many projects to be carried out”.
To increase the opportunities for the Lille office, Bérengère doesn’t hesitate to respond to various calls for tenders: “We’re very proud to have already won several calls for tenders despite our recent arrival on the market. Even when we don’t win, we get a lot out of it, both in terms of reputation and personal enrichment!
With the ” stimulus plan for a digital base in elementary schools ” that the government introduced last year, the Ashe team is in great demand from primary school headmasters and local authorities. In its 9 months of existence, the company has already equipped more than fifteen schools in the Hauts-de-France region, from Valenciennes to Lille Metropole, via the Côte d’Opale and the Somme.
In 2022, the team hopes to continue with this educational focus, but also to develop the corporate side.
A technician should be recruited within the year at the Villeneuve d’Ascq site to work alongside the current technician. The rest will depend on development, but one thing is certain: the Ashe business has a bright future ahead of it!
